About Visit Carlsbad
Visit Carlsbad is the Destination Marketing Organization for the coastal city of Carlsbad, California and is funded through the Carlsbad Tourism Business Improvement District.
Our mission is to promote and elevate the perception of Carlsbad through innovative programs that enhance the visitor economy while preserving our exceptional quality of life. We showcase the unique and outstanding offerings that exist in Carlsbad both as a top-tier leisure and group/business destination. Partnerships and relationship-building are central to our organization’s success while providing high value support to local stakeholders.
We are a small, tight-knit team who values collaboration, inclusion, transparency, curiosity, enthusiasm, wellbeing, and intention.
Position Overview
Visit Carlsbad is seeking a dynamic and collaborative Vice President to lead our Sales and Business Development team and drive long term growth in meetings and international travel trade business. As the Vice President of Sales and Business Development, you will guide company-wide initiatives, establish the organization’s objectives and strategies, and ensure the success of business development team members and programs.
The Vice President of Sales and Business Development is a full-time, exempt position reporting to the President & CEO.
Key Responsibilities
Responsible for the ongoing management and professional development of Business Development Manager, Business Development Associate and potentially an Assistant/Coordinator.
Establishes annual goals for all team members and develops progress check-ins to ensure goals are on track.
Develops annual objectives, strategies, tactics, and budget. Adjusts as necessary to remain proactive and competitive.
Establishes accountability and strong relationships with hotel partners and leads quarterly sales and marketing meetings with hotel partners to collaborate and report on successes and pivots.
Communicates regularly with senior level partners and external stakeholders regarding Visit Carlsbad’s activities and opportunities and ensures their appropriate participation and support.
Identifies and pursues major meetings and conference business opportunities from identified markets.
Oversees and iterates programs to stimulate meetings bookings during need months.
Scouts signature events to be hosted in Carlsbad, facilitating site selection, and collaborating with team members on event grant processes.
Collaborates with VP Marketing and Communications on meetings and international travel trade marketing strategies.
Forecasts and identifies trends, patterns, and obstacles that could negatively/positively impact the ability to achieve Visit Carlsbad’s objectives.
Identifies gaps in departmental operations, procedures, and reporting. Recommends and implements solutions and resources needed.
Business travel is estimated to be approximately 3 to 5 times per year for a duration of 2-5 days per trip.
Qualifications
- Leadership and team management
- Strategic thinking
- Relationship building
- Analytical
- Tourism industry knowledge
- Sales and negotiation
Why Work with Us
- Hybrid work schedule (generally 3 days in office each week)
- Winner of Best Place to Work (Small Business) in Carlsbad
- Certified Green Business
- Certified Kindness Company
- Regular teambuilding activities, lunch & learns, and opportunities for professional development
- Highly competitive pay
- Employer paid health benefits (medical/dental/vision) 100% employee/50% dependents
- Employer contribution to 401(k) plan regardless of employee’s participation
- Generous PTO & Holidays
